A PR junior in a geeky tech world

Cooliris is a browser plug-in that turns your photo and video experience upside down, presenting an infinite "3D wall" that lets you enjoy content without clicking page to page. From Facebook and Bing Images to YouTube or Flickr, Cooliris allows you to browse (in a quite spectacular way), zoom in, favorite and share hundreds of pictures and videos. You can use it to customize your browser, your iPad, iPhone or Nexus One.

If you go for the browser plug-in, you might want to check out Cooliris Channels and subscribe to your favorite feeds, TV shows and games.

You can also use Cooliris on your website (V Festival used it to offer fans everywhere the festival experience). All you have to do is choose from the express version (to embed a 3D wall of photos and videos) or customize a Cooliris wall using the latest technologies.

Here's a nice demo offered by Duke University:

The smart people over at Innovative Thunder created the first social media payment system (their words, not mine)- pay with a tweet.

As a marketing/PR professional, you are aiming at creating buzz around your projects. Now you can give people the chance to sample your content without having to give it for free. ‘Pay with a Tweet’ is the first social payment system, where people pay with the value of their social network, sending out a tweet with every download.

Pay With a Tweet is currently testing the idea on Innovative Thunder’s book “Oh My God What Happened and What Should I Do?”. Who else is trying it? Local band, Byron used it to promote two of their albums, The Teenagers are offering their new song, “Made Of” for 140 characters or less and I'm sure we will be seeing more in the future.

pic via

You know that feeling you get when you're overwhelmed by all this technology surrounding you? Nokia gets it, so the company put together an animated clip explaining a project under way from the Nokia Research Center in Finalnd- cognitive radio- to pretty much every one.

See for yourself:

via Jeremy

Google chose to show its love for the shiny new web standard, HTML5, by setting up a resource center for developers wanting to develop HTML5 ready apps. The resource center is located at http://www.html5rocks.com/ and features great information and tutorials, helping devs adapt to the changes brought by this new standard.

One year ago, in July, I was starting my first internship in tech PR (thanks Mihnea!), knowing I love technology and I'm a pretty fast learner. The geeks at McCann PR took me under their wings, taught me and inspired me. Six months later I officially joined the team as an Account Executive, with a strong focus on Microsoft and its technologies.

Now, one year later, I decided to take up a new challenge by joining Microsoft Romania as a Corporate PR Associate.

It should be an interesting change of perspective.

PRs continue to adapt to the new tools and opportunities the Internet brings and important innovations started with the social media news release. But today I discovered something different: the "one line press release" offered by muckrack.com

Basically, the website offers you a Twitter-like interface where you tweet your news. One line press releases are displayed prominently on Muck Rack's Twitter feed and MuckRack.com. The cost? - 1$ per character with a total of 91 characters available.

So could this be the press release of the future? I'm not very sure..it's easy to consider tweet-releases spam and block the account sending them. Maybe this is why the website mentions that the one line press releases are featured in the Muck Rack feed and not @replied to lists and lists of journalists. Can you imagine that horror picture?

via